2017-2018 Catalog

MKT 333 Market Research

The role of marketing information as the basis for decision making is studied, including the cost and value of information, research design and instrumentation, data analysis, and forecasting. Problem-solving exercises are included.

Credits

3 credit hours.

Prerequisite

MGT 249 and MKT 201 or MKT 301.

Offered

Fall, Spring.