2017-2018 Catalog

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Marketing Learning Goals


  1. Demonstrate an understanding of general business foundation concepts.
  2. Apply quantitative analysis and decision making techniques.
  3. Demonstrate an understanding of marketing foundation concepts.
  4. Demonstrate an understanding of marketing issues and problems related to the global marketplace.
  5. Conduct and interpret marketing research.
  6. Demonstrate an understanding of consumer behavior concept.
  7. Develop and apply strategic marketing plans.